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Hep C Stigma as a Pharmaceutical Marketing Device

Read More at Bad Blood
At first glance this looked like an anti-stigma message. Forcing people living with blood borne viruses to use their own crockery is an extremely common form of discrimination linked to HIV and viral hepatitis stigmas.

Under Australia’s national strategies for blood borne viruses, community organisations have three main goals: (1) promote prevention; (2) promote treatment; and (3) challenge stigma.

Challenging stigma is essential to achieving our prevention and treatment goals. When stigma is strong, people may feel they’d rather not know their status. People who don’t know their status can’t get treatment. People on treatment may hide their status to avoid stigma, and as a consequence, don’t receive the support they need from friends, partners and family.

This Ad is simply using Fear to drive people to the Pharmaceutical treatment.